Insights Hub

Global Trends 2025
Global Trends

Global Optimism Declines According to Ipsos Global Trends 9th Edition

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Personas in the Age of AI
Artificial Intelligence (AI)

Personas in the Age of AI

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Ignite Growth with Collective Innovation
Innovation

Ignite Growth with Collective Innovation

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All content

  • Mystery Shopping Publication

    Mystery Shopping

    Offering an outstanding customer experience and delivering fully on your brand promise helps achieving profitable growth. An excellent Mystery Shopping program is your key to success.
  • A Way to Get Away | Ipsos
    Holidays Survey

    A Way to Get Away

    Taking vacation is a way to get away for a few days from the fast-paced modern world. But do we take all vacation days available to us? Do we fully disconnect when we are away? A new Ipsos Global @dvisor poll reveals opinions of citizens in 27 countries around the world about taking time off.
  • Affluent Survey Survey

    Press release: Media prioritise change in the Middle East

    The fifth Affluent Survey Middle East, released by Ipsos on August 28th, revealed:

    • International media brands reach 99% of the Affluent in the Middle East
    • Media trust is low for national media brands
    • Social media growing in both size and stature
    • Rapid growth in personal tech
    • Middle Eastern millennials - the next generation of luxury buyers
  • Global Consumer Confidence | Ipsos
    Economy Survey

    Global Consumer Confidence Reports in at 50.5

    August sees a 0.2-point decrease to 50.5 in the Global Consumer Confidence Index.
  • Generation Next Publication

    What you see ≠ what you get: Generation Z and their Perfection Paradox

    Marketing to generation Z

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