Insights Hub

All content

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  Global Trends Publication

  Escape to Individualism

  As the world feels overwhelming, people are focusing on one thing they can control – themselves. But there’s a tension between those who strive for stature and those who focus more inward. Focus on leveraging trusted relationships to help people express their identities as they choose, even if they choose historical norms

  31.10.25
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  What Worries the World Publication

  What Worries the World – October 2025

  Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

  31.10.25
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  Digital Publication

  The Digital Fairness Act: Battling the digital Wild West

  A new Ipsos study for the European Commission exposes persistent unfair practices in the EU’s digital markets. The findings make a powerful case for the Digital Fairness Act, and the urgent need to rebuild trust.

  31.10.25
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  Consumer Behaviour Publication

  October 2025: Global consumer confidence stable for fourth consecutive month

  Sentiment is largely up in Asia-Pacific, mixed in Latin America, according to the October 2025 release of the Ipsos Global Consumer Confidence Index.

  27.10.25
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  Consumer Behaviour Publication

  Resetting meal time with Knorr’s fast food remix with chef Luda

  Rejuvenating a Heritage Brand for Gen Z in North America

  27.10.25

• Insights

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  Innovation Publication

  The Next Big Thing: Exploring the EDGE for High Growth Opportunities

  Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary. Introducing a new framework for identifying the opportunities of tomorrow in the fringes of today.

  22.10.25
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  Artificial Intelligence (AI) Publication

  From Pixels to People

  Combining human empathy and artificial intelligence for brand growth

  14.10.25
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  Customer Experience Publication

  The Experience Perspective

  The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.

  09.10.25
• Healthcare Publication

  The Power of the Patient's Voice: The Importance of PROs in Real-World Evidence

  Exploring the landscape of patient-reported outcomes (PROs).

  09.10.25
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  Healthcare Publication

  Low awareness of GLP-1s globally, but high in the most advanced economies

  Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

  09.10.25
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  Media Publication

  Campaign Effectiveness Ignited

  Unlocking cross-media synergy with TV and social media

  07.10.25