Ipsos Update – February 2025

Trump, Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

South Korea is considered a super-ageing society which is leading to significant changes in the economy, social structures and technology. In our new edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market and decipher the key trends to help businesses navigate this dynamic landscape.

Additionally, we launch our inaugural Ipsos Housing Monitor, examining perceptions to prices, renting, ownership and more.

This edition also features new points of view on AI, synthetic data and Mystery Shopping (in which Ipsos is a global leader).

In this edition:

Ipsos Flair South Korea 2025 – Our experts break down how demographic changes are shaping and influencing South Korea’s markets and households.

Demystifying Mystery Shopping – We delve into the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research.

Ipsos Housing Monitor – In the first of its kind, we find few think rising house prices benefits themselves personally or their country.

The Power of Product Testing with Synthetic Data – We provide recommendations for generating and evaluating high-quality synthetic data and explore how it can be applied specifically to product testing.

Our Life with AI – The second study from Google and Ipsos looking at attitudes to AI across the world finds an increase in usage as well as changing attitudes towards the technology.

How Trump Reshapes the World for Brands – This paper shares some broad and sector-specific thoughts on doing business in and with the new administration.

What Worries the World? – Inflation remains the number one concern across 29 countries, however, only by a small margin.

Commerce Redefined – Ipsos and TikTok explored the new era of commerce to shed light on how platforms are fundamentally altering the way consumers interact with brands

Also:

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