Commerce Redefined: TikTok’s role in ushering in a new era

Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.

01.06.25

Is Your Brand Ready for the TikTok Commerce Revolution?

A new thought paper by Ipsos and TikTok reveals how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.

The way consumers discover and shop for products is changing rapidly, and TikTok is at the forefront of this transformation. Commissioned by TikTok in collaboration with Ipsos, the study uncovers the key strategies and insights businesses need to know to stay ahead in this new era of commerce.

The research reveals:

How TikTok's unique discovery engine connects brands with new audiences
Why authentic, creator-driven content is the key to building trust and driving sales
How TikTok is blending entertainment and shopping to redefine the consumer experience
Actionable strategies to supercharge your marketing efforts on TikTok for maximum impact

For brands and marketers, understanding and adapting to these shifts can be essential for growth. Can you afford to miss out on the platform that is defining what commerce looks like?

Download the full "Commerce Redefined" paper now to ensure your brand is ready to ride the TikTok commerce wave.

Download the POV