Brand Image

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

Why socially conscious branding matters

For over 20 years, awareness, image, and donation patterns for a great number of charities in the Netherlands have been measured in the Chari*Scope research program. Within this program, Ipsos offers different modules to help charities better understand their position and their (potential) donors.

This webinar is the second in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

Discover how long term brand building supported by strong creative and great customer service can cause your brand to be thought of at the moments that matter.

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

As environmental attitudes and consumer shopping habits change, packaging offers rewards for brands who demonstrate leadership on sustainability

Consumers are more conscious than ever about the safety and trustworthiness of food and drink, which has led to an increase in the use of terms such as ‘natural’ on packaging.