Innovation

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Innovating in Challenging Times – Issue 2

Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

Do you want to translate insights and ideas into successful initiatives? Test and optimise your concept, product, or package design? Or are you looking for ways to maximise quality in order to gain a higher ROI? Ipsos Innovation research helps you recognise opportunities, convert challenges into achievable initiatives and lets you market your bold innovations.

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

Last 25 and 26 September, we hosted a client event called ‘Pack to the future!’ in Rijen and Amsterdam. During this event we discussed what's next in packaging

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

Ipsos presents at NIMA Marketing Day on the 20th of June

This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.