Innovation

Ipsos is pleased to announce the launch of its intuitive pack screening tool, FastPack, on Ipsos.Digital. Now available on the Ipsos.Digital platform in the US, UK, Australia, India, and South Africa, it offers results in as little as four hours.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.

For the fourth consecutive year, GreenBook Research Industry Trends (GRIT) ranks Ipsos as the most innovative full-service research agency in the world.

Artificial intelligence (AI) has grown in popularity in recent years. Voice and facial recognition software is developed in all technical gadgets. In this context, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.

Measuring response time for innovation and brand growth.

Understanding the power of spontaneous reactions to develop stronger innovations

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.