Qualitative

The solution for brands in times of corona.

Are you looking for the ‘why’ and ‘how’ behind the data? Would you like to understand your target audience’s behaviour and attitudes? Or do you strive towards the most relevant and effective way to market your brand or product? Ipsos Understanding Unlimited translates data into usable, in-context insights for a complete understanding.

Do you want to better evaluate your communication materials?

Young Talent MoAward winner, Pauline van der Wel, talking about Ipsos Neuroflash.

How do you ensure you have engaging marketers and how can you let them experience the daily life of their consumers?

Ethnography is a research method made for investigating cultural practices, rituals, consumer behavior, routines and social norms. It helps identifying previously unseen opportunities through looking at people’s world in a new way, through putting behavior at the heart of our investigation.

On Tuesday 12th of September from 10.00h-10.30h and from 16.00h - 16.30h