Unlock Strategic Advantage with Ipsos' New Insights Agent

Ipsos launches Insights Agent, its agentic AI solution to unlock faster, smarter decision-making by connecting your information and transforming it into impact.

 

Ipsos is excited to announce the upcoming launch of Insights Agent, an innovative tool designed to turn scattered organizational knowledge into a strategic asset  by facilitating faster and more informed decision-making. 


Ipsos’ Insights Agent is a business-friendly, Artificial Intelligence (AI)-powered ecosystem designed to centralize, organize, and activate insights across teams and markets. By combining AI with Ipsos’ frameworks and expertise, it transforms scattered information into a searchable, shareable, and trusted asset. The Insights Agent achieves this by connecting and revitalizing the insights an organization already possesses. 

Insights Agent answers critical business questions, including:

  • What do we already know about this business challenge?
  • How can we connect insights across markets and teams?
  • Which trends are real signals — and which are noise?
  • How do we turn insights into actionable strategies for growth?

The Ipsos Insights Agent help organizations:

  • Eliminate duplication: Avoid wasted time and budget by curating existing knowledge.
  • Accelerate decision-making: Surface relevant insights in minutes, not months.
  • Unify expertise: Connect past research, market intelligence, and Ipsos Science into one ecosystem.
  • Catalyze impact: Translate insights into innovation pipelines, go-to-market strategies, and confident business decisions.

Ipsos’ Insights Agent is designed to deliver value across industries — from FMCG and Healthcare to Technology, Financial Services, and more. It empowers organizations to work smarter, collaborate better, and unlock the strategic advantage of connected insights.

Key Features of Insights Agent:

  • Insights Management: Leverage Artificial Intelligence (AI) combined with Human Intelligence to manage and activate insights effectively.
  • AI + Human Expertise: Combine cutting-edge AI technology with Ipsos’ robust methodologies for superior insights.
  • Strategic Insights: Transform isolated data into impactful business strategies.

Why Choose Ipsos Insights Agent?

Insights Agent provides a seamless approach to collect, connect, and catalyze insights across an organization — helping them move beyond “we’ve probably done this before” to “here’s what we know, and how to act on it.”

Ipsos Insights Agent will be available in September 2025.

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