Insights Hub

All content

• 

  Brands Publication

  Breaking the Mould: is risky creative effective?

  Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

  03.03.20
• 

  Trends & Prospective Publication

  Global Trends 2020: Understanding Complexity

  Global Trends 2020: Understanding Complexity provides a single-source dataset of over 200 questions Ipsos asked of people in 33 markets, on global opinions, attitudes and behaviours around brands, technology, society, consumerism and much more, and combines it with expert analysis by trend specialists.

  27.02.20
• 

  Customer Insights Publication

  Mystery Calling: Dialling up your contact centre performance

  Discover how a well-designed mystery calling programme can drive loyalty and profits in this new Ipsos Views paper.

  27.02.20
• 

  Public opinion Survey

  What worries Singaporeans, inequality and playing a part in policy development

  In the lead up to the announcement of Singapore budget 2020 on 18th February 2020, Ipsos conducted a survey amongst a nationally representative sample of 913 Singapore citizens aged 18 to 64 years old to understand what their top concerns are.

  18.02.20
• 

  Brands Publication

  The power of you: why distinctive brand assets are a driving force of creative effectiveness

  In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

  13.02.20

• Preference Center Sign up below

  Manage your communication preferences from Ipsos

  Update

• 

  Healthcare Publication

  Flu in Indonesia: Insights into Perception and Action on Vaccination

  The local insights collated in this paper highlight many perspectives and concerns faced by Indonesians, pointing towards a need for greater awareness and understanding about the burden and impact of the disease, as well as the safety and efficacy of the vaccine in preventing illness.

  12.02.20
• 

  Survey

  Ipsos acquires a majority stake in Askia

  Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.

  11.02.20
• 

  Publication

  Straw Wars: Plastic Reduction - a new battleground for Brand Reputation

  Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

  31.01.20
• 

  Survey

  What Worries the World - January 2020

  Poverty & social inequality continues to be the greatest concern worldwide. We start the year with 61% globally saying that things in their country are heading in the wrong direction, up four points on 12 months ago.

  30.01.20
• 

  Omnichannel Publication

  The evolution of shopper behaviour in 2020

  In this changing world, retailers need to adapt to remain relevant and competitive.

  30.01.20
• 

  Survey

  Global attitudes toward gender in 2020

  Peru, Spain and Brazil scored as the least gendered countries. Russia was the most gendered, followed by Serbia and China.

  20.01.20