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Featured insights & publications

Understanding Asia Ipsos Voices

Beyond AI: The Quiet Rules Shaping Automotive Research Partnerships

A perspective on how automotive research partnerships are evolving across Southeast Asia

15.09.26

Understanding Asia Ipsos Voices

Ipsos at ESOMAR APAC: Navigating the Crisis in Asian Masculinity

15.09.26

Understanding Asia Ipsos Voices

Different rules for different technologies: How Asia Pacific is thinking about education, AI and the future

15.09.26

Brand Health Ipsos Voices

Recognisably You

11.09.26

Customer Experience Ipsos Voices

360 View of CX in Thailand 2026

31.08.26

Society 03.08.26

Ipsos Generations Report 2026: Thailand Edition

Healthcare 26.06.26

Winning the Longevity Market: 5 Trends Shaping the New Health Consumers

Customer Experience 29.05.26

CX Global Insights 2026: Unlock the Future of Customer Experience

All content

Understanding Asia Ipsos Voices

Understanding Asia | Connecting with Asia Pacific’s Evolving Generations

Generational change in Asia is no longer a simple youth versus age story.

30.06.26
Understanding Asia Ipsos Voices

Understanding Asia | The Human Side of AI Adoption in Asia

Ipsos’ Global Lead Science Activation, Research & Strategy, Manuel Garcia-Garcia, explores why the next opportunity for businesses is not simply deploying AI, but designing AI experiences that people understand, trust and want to use.

29.06.26
Healthcare Ipsos Voices

Winning the Longevity Market: 5 Trends Shaping the New Health Consumers

People aren't just trying to live longer. They're trying to live better.

26.06.26
Understanding Asia Ipsos Voices

Balancing Energy Security and Climate Action in Asia-Pacific

Our latest APEC lens explores how climate attitudes are evolving across the region.

06.05.26
Understanding Asia Ipsos Voices

Asia's EV moment is here. The question is who captures it

The Mobility Monitor 2026 exposes a divergence the industry continues to underestimate.

06.05.26
Understanding Asia Ipsos Voices

Understanding Asia | Brand Shifts in Asia Pacific Amid the Iran Conflict

Asia Pacific at an Inflection Point, Ipsos Data Reveals About Confidence and Influence Amid the Iran Conflict

05.05.26
Advertising Ipsos Voices

Misfits Stories: The Power of Storytelling in Creative Effectiveness

Stop selling. Start storytelling.

25.02.26
Healthcare Ipsos Voices

Asia-Pacific’s Health Systems: Confidence in Care Holds, Rising Focus on Wellbeing

Ipsos Health Service Report 2025 finds mental health tops public concern as access, staffing, and ageing pressures grow across the region.

14.11.25
Society Ipsos Voices

Understanding Asia | 1975 vs 2025: Happier Then, Healthier Now

Is Asia happier then or healthier now? Explore the region's complex divide between longing for the simpler past and celebrating tangible gains in healthcare and education.

14.11.25
Automotive Ipsos Voices

Thailand Auto Trends: The rise of pure electric cars

Ipsos research reveals how government incentives and evolving consumer attitudes are fueling the shift from traditional petrol cars to electric vehicles.

24.09.25