Brand Health

From Dashboards to Decisions: Introducing MyBVC AI
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.
The Excess Factor - Ipsos
Brands Publication

The Excess Factor

How Small Brands Can Leverage Equity to Challenge Leaders.
Generational Marketing: Breaking free from stereotypes
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Brand Health Tracking | Ipsos
Brands Survey

We empower brands to be more human

The Ipsos' Brand Health Tracking service line supports client decision making by capturing the dynamic context of people’s brand relationships and choices and offering true understanding of how to influence those relationships to power your brand journey. Our starting point is people, and we help brands to put this human insight front and centre.