Insights Hub

台灣自費藥品市場趨勢觀察

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IpsosPersonaBot

認識 Ipsos PersonaBot,助力市場區隔升級

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Healthcare Vs Evolution: Can GLP-1s Rewrite Our Evolutionary Story?
醫療保健

醫療 VS 演化:GLP-1 能否改寫我們的演化歷程?

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All content

  • Consumer Behaviour Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • 公共事務 Publication

    2022 觀察臺灣民眾對於假消息的看法

    根據調查結果顯示,假消息散布的情形仍然普遍,多數民眾認為假消息對社會影響嚴重,在日常生活當中,近九成民眾的生活中有出現假消息且也日漸警覺假消息對社會帶來的影響。
  • Social Listening Publication

    一分鐘了解Ipsos輿情分析工具Synthesio

    當企業面臨蒐集輿情的需求,與輿情系統成本過高的兩難時,便可考量專業Social Listening as a Service服務。
  • 線上調查 Publication

    益普索社群communities

    益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們,創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
  • Ipsos Update Publication

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
  • 消費品 Publication

    電動牙刷比較厲害?

    電動牙刷與一般手動牙刷的口腔護理效果相同嗎?什麼情況下,牙醫師會選擇推薦電動牙刷給病患?本文中,益普索將分享我們的研究發現,以及對品牌如何與牙醫師溝通的建議。
  • Ipsos Update Publication

    Ipsos Update - May 2022

    Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
  • 顧客體驗 Publication

    有效連接品牌承諾與顧客體驗

    如何使品牌承諾及顧客體驗協調一致以實現品牌成功?本文將介紹益普索的創新研究方法,幫助企業定義、評估和優化真正能推動品牌與顧客體驗成長的元素,以打造出強大、成功的品牌。
  • 零售 Publication

    後疫情時代,零售業如何應對?

    疫情成為台灣數位轉型的催化器,實體通路與品牌加速投入電商行列、網購邁向全齡化,消費者也開始嘗試新興的網購模式。儘管社會已逐步解封,零售業也難以再走回以往傳統的經營模式。對後疫情時代的零售業而言,有四個趨勢洞察值得關注。
  • Ipsos Update Publication

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
  • 氣候變遷 Publication

    品牌如何向消費者展現他們正在採取實際行動對抗氣候變遷

    幫助品牌了解消費者對永續行動的想法與反應,從中學習如何將擁抱和實踐永續發展視為品牌策略的一部分。
  • 顧客體驗 Publication

    拉近與消費者的距離:人性化體驗

    人性化體驗意味著無縫的購物旅程只是開始