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2026年 益普索全球預測調查

2026年 益普索全球預測調查

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川普 2.0 時代 執政周年回顧

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  • 全通路零售 Publication

    超零售時代:打造無界零售生態圈

    新興通路及接觸點的迅速發展改寫了零售業面貌,現今的消費者有著屬於自己的消費生態圈,品牌與零售商如何透過建立零售生態圈,將零售融入消費者日常生活中的每一處角落?
  • 社群媒體 Publication

    歡笑是最好的良藥

    調查顯示,有81%的消費者喜歡具有幽默感的品牌,然而卻只有28%的人對品牌的幽默感成功產生共鳴。品牌廣告要如何透過了解不同世代的幽默感偏好,來與目標顧客建立連結?
  • Ipsos Update Publication

    Ipsos Update – August 2022

    With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
  • 產品創新 Publication

    通貨膨脹時代下的產品創新

    為民生消費品(CPG)產業量身打造的產品創新指南
  • 顧客體驗 Publication

    透過神秘客調查推動第一線銷售的法遵落實

    本文推薦給任何想了解「神秘客調查」如何有效確保第一線員工遵循規範準則並且公平待客的企業組織 —— 無論是監管機構或受監管企業。
  • Consumer Behaviour Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • 公共事務 Publication

    2022 觀察臺灣民眾對於假消息的看法

    根據調查結果顯示,假消息散布的情形仍然普遍,多數民眾認為假消息對社會影響嚴重,在日常生活當中,近九成民眾的生活中有出現假消息且也日漸警覺假消息對社會帶來的影響。
  • Social Listening Publication

    一分鐘了解Ipsos輿情分析工具Synthesio

    當企業面臨蒐集輿情的需求,與輿情系統成本過高的兩難時,便可考量專業Social Listening as a Service服務。
  • 線上調查 Publication

    益普索社群communities

    益普索線上社群Communities平台為消費者-尤其是習慣網路時代溝通模式的人們,創造了一個能夠自在表達意見的虛擬空間。Ipsos Online Communities creates a virtual and comfortable environment, enabling consumers to illustrate their thoughts and ideas.
  • Ipsos Update Publication

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
  • 消費品 Publication

    電動牙刷比較厲害?

    電動牙刷與一般手動牙刷的口腔護理效果相同嗎?什麼情況下,牙醫師會選擇推薦電動牙刷給病患?本文中,益普索將分享我們的研究發現,以及對品牌如何與牙醫師溝通的建議。
  • Ipsos Update Publication

    Ipsos Update - May 2022

    Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.