MORI interviewed a representative interlocking quota sample of 1,099 electors. Interviews were conducted face-to-face in 55 constituency sampling points across Great Britain on 21-23 April 1979.
Q1 How do you think you will vote at the General Election on the 3rd May?
(If undecided or refused at Q1)
Q2 Which party are you most inclined to support?
Base: All expressing a voting intention
| |
% |
|---|
| Conservative |
46 |
| Labour |
40 |
| Liberal
|
11 |
| Other |
3 |
Q3 Who do you think would make the better Prime Minister, Mr Callaghan or Mrs Thatcher?
| |
% |
|---|
| Mr Callaghan |
46 |
| Mrs Thatcher |
33 |
| Don't know
|
21 |
Q4 On this card are a list of things, both favourable and unfavourable, that have been said about various politicians. Now I would like you to pick out all those statements that you feel fit Mr Callaghan/Mrs Thatcher. You may pick as many or as few as you like, just tell me the number by those statements that fit Mr Callaghan/Mrs Thatcher.
| |
Callaghan |
Thatcher |
|---|
| |
% |
% |
|---|
| More honest than most politicians |
24 |
21 |
| Down to earth |
33 |
24 |
| Sometimes has rather extreme views |
12 |
26 |
| Will promise anything to win votes |
35 |
29 |
| Rather inexperienced |
3 |
28 |
| Has got a lot of personality |
25 |
30 |
| Out of touch with ordinary people |
20 |
25 |
| Sincere |
26 |
30 |
| Understands the problems facing Britain |
39 |
34 |
| Rather narrow minded |
10 |
13 |
| Tends to talk down to people |
16 |
31 |
| A capable leader |
37 |
26 |
Q5 During the past few weeks have you ...? (If yes) Which party was that?
| |
|
Yes,
Conser-
vative |
Yes,
Labour |
Yes,
Liberal |
Yes,
Other |
Yes, can't
remember
which
|
No
|
Don't
know |
|---|
| Seen any party political broadcasts on TV |
% |
69 |
67 |
55 |
4 |
2
|
21 |
* |
| Heard any party political broadcasts on radio |
% |
8 |
9 |
7 |
1 |
1 |
87 |
1 |
| Seen any political advertisements on billboards or hoardings |
% |
25 |
15 |
7 |
2 |
3 |
62 |
1 |
| Had any political leaflets put through your letterbox |
% |
30 |
18 |
11 |
5 |
2 |
48 |
2 |
| Been called on by a representative of any political party |
% |
15 |
9 |
3 |
1 |
* |
72 |
1 |
| Listened to any politicians on a radio "phone-in" |
% |
9 |
6 |
5 |
* |
2 |
86 |
1 |
| Attended a political meeting addressed by a candidate |
% |
* |
1 |
* |
0 |
0 |
99 |
n/a |
Q6 How likely is it that you will get along to vote in the General Election on May 3rd?
| |
% |
|---|
| Certain not to vote |
4 |
| Not very likely to vote |
4 |
| Quite likely to vote |
12 |
| Very likely to vote |
14 |
| Certain to vote |
65 |
Q7 How much do you personally care who wins the General Election?
| |
% |
|---|
| I care very much indeed |
44 |
| I care quite a lot |
25 |
| I care a fair amount |
13 |
| I care a little |
10 |
| I don't care at all |
8 |
