59% of Britons say they feel worse off since the last General Election
New polling from Ipsos, taken on April 7th and 8th, shows that 59% of Britons think they are worse off than when the Conservatives won the last General Election. 15% say they are better off and the rest say neither or don’t know.

When asked whether or not they think they would be better off in future if the Conservatives or Labour won the next General Election.
- 17% said they would be better off if Boris Johnson’s Conservatives won the next General Election. 51% said they would be worse off.
- 29% said they would be better off if Keir Starmer’s Labour Party won the next General Election. 34% said they would be worse off.

Commenting on the findings, Ipsos Director of Politics in the UK, Keiran Pedley, said,
These numbers show the political risk facing the Conservatives over the rising cost of living. The public feel worse off since they won re-election in 2019. Whilst our polling shows that the Conservatives are not held entirely responsible for this, the fact the public think they would be better off under Labour represents a challenge for the party as we approach the long General Election campaign.
Technical note
Ipsos interviewed a representative sample of 2,050 British adults aged 16-75 online on 7th and 8th April 2022 using the Ipsos Digital Omnibus. Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.