65% of respondents either strongly support or tend to support the assisted dying bill being passed into law

Polling conducted for ITV News by Ipsos, found 65% of respondents either strongly support or tend to support the assisted dying bill being passed into law. In contrast, 14% of respondents said that they either strongly oppose or tend to oppose it. 15% said that they neither support nor oppose the bill and a further 6% said that they didn’t know or didn’t wish to answer.

Technical Note:

For ITV News, Ipsos interviewed a representative quota sample of 1,116 adults aged 18-75 in the United Kingdom using its online i:omnibus between 13th to 17th March 2026. The sample obtained is representative of the population with quotas on age, gender, region and working status. The data was weighted to the known offline population proportions for age, working status and social grade within gender, and for government office region and education, to reflect the adult population of the United Kingdom.