Insights Hub

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• Market Research Publication

  Ipsos Global Trends 2014: Navigating the new

  Ipsos's Global Trends Report 2014 highlights ten key trends from the data we have gathered across 20 key countries and their implications for government, brands and business.

  23.01.14
• Politics Survey

  The NGO Perspective: A recipe for good behaviour

  Climate change continues to weigh heavy on the minds of NGOs and Corporate Responsibility experts. Ilana Tyler-Rubinstein shows it's about respect for the individual.

  22.01.14
• Public opinion Publication

  The public perspective on reducing waste

  Edward Langley provided a brief overview of public opinion and behaviour on waste at a Keynote Seminar.

  21.01.14
• Market Research Publication

  Social Media Trends 2014 - The culture of now

  This piece of work looks at key trends that will shape social media in 2014, from ephemeral social networks to the Social Newsroom.

  21.01.14
• Digital Publication

  Point of View: Facing the Music of Big Data

  In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.

  21.01.14

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Neuroscience: Uncovering hidden truths

  Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.

  20.01.14
• Politics Survey

  Mustn't grumble: the British are happy, despite being gloomy

  The British public is largely happy despite being gloomy about their country's circumstances and prospects, according to our Global Trends Survey.

  20.01.14
• Crime, Justice, Police Survey

  Police Federation Independent Review

  The RSA today published its final report concluding its Independent Review of the Police Federation in England & Wales. The report outlines the support for fundamental reform of the Police Federation, based on survey work conducted by Ipsos of more than 12,000 members.

  20.01.14
• Politics Survey

  Hung parliaments seen as bad for the country, but half still expect another coalition in 2015

  Ipsos's Political Monitor reveals the majority of Britons think a hung parliament is bad for the country, both in regard to the 2010 result and looking forward to 2015. But despite this opposition to coalitions, half expect to see another coalition in 2015

  17.01.14
• Politics Survey

  Attitudes to a Hung Parliament

  The British public's view of an election outcome giving no party an overall majority, measured at and before general elections since 1979, as well as after the 2010 election

  17.01.14
• Politics Survey

  Coalition Preferences in Event of a Hung Parliament

  Who the British public preferred the third party to put into government if there was no overall majority at various general elections since 1979

  17.01.14