British Public Opinion, September 1978 (Second Poll)

Opinion poll for the Daily Express

MORI interviewed a representative interlocking quota sample of 1,220 adults aged 18+. Interviews were conducted face-to-face in 61 constituency sampling points across Great Britain on 11 September 1978.

Q1 Are you satisfied or dissatisfied with the way the government is running the country? Q2 Are you satisfied or dissatisfied with the way Mr Callaghan is doing his job as Prime Minister? Q3 Are you satisfied or dissatisfied with the way Mrs Thatcher is doing her job as Leader of the Opposition?

  Government Callaghan Thatcher
  % % %
Satisfied 36 50 42
Dissatisfied 51 41 45
Don't know 12 9 13

 

Q4 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q4) Q5 Which party are you most inclined to support? Base: All expressing a voting intention (1,076)

  Q4/5 Voting intention
  %
Conservative 48
Labour 42
Liberal 8
Other 2

Q6 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?

  %
Improve 28
Stay the same 31
Get worse 32
Don't know 9
Net economic optimism (improve minus get worse) -4

 

Q7 On this card are a list of things, both favourable and unfavourable, that have been said about various politicians. Now i would like you to pick out all those statements that you feel fit Mr Callaghan/Mrs Thatcher. You may pick as many or as few as you like, just tell me the number by those statements that fit Mr Callaghan/Mrs Thatcher.

  Callaghan Thatcher
  % %
Understands the problems facing Britain 42 32
Will promise anything to win votes 36 31
A capable leader 33 25
Down to earth 32 20
More honest than most politicians 26 18
Has got a lot of personality 23 29
Sincere 23 24
Out of touch with ordinary people 20 27
Tends to talk down to people 17 31
Sometimes has rather extreme views 11 27
Rather inexperienced 7 23
Rather narrow minded 6 13

Q8 Does the fact that Mrs Thatcher is a woman make you more or less inclined to vote Conservative, or doesn't it make any difference?

     All      Men  Women
  % % %
More inclined  5 3 8
Less inclined  13  15 11
No difference  80  81 80
Don't know  1  1 1

 

Q9 Have you seen any party political broadcasts during the past two weeks? (If yes) Which party were they for? Q10 Have you seen any other form of advertising for any political parties during the past two weeks? (If yes) Which party were they for?

  Party political broadcasts Other advertising
  % %
Yes, Conservative 51 16
Yes, Labour 44 7
Yes, Liberal 6 1
Yes, other party 2 1
Yes, don't know which party 2 2
No, not seen 36 77
Don't know 0 2

 

Q11 Do you think the Prime Minister should or should not have called a General Election?

  %
Should 54
Should not 33
Don't know 12

 

Q12 Do you think that one political party will achieve an overall majority in the next General Election or do you think there is likely to be a stalemate?

  %
Overall majority 42
Stalemate 44
Don't know 14

 

Q13 Do you think it will be a good or bad thing for the country if no party achieves an overall majority?

  %
Good 14
Bad 73
Don't know 15

 

Q14 If no one party has an overall majority, do you think that the Liberals should support a Conservative government, a Labour government, or should they support neither major party?

    All Voting intention
  Con Lab Lib
  % % % %
Conservative 13 28 1 5
Labour 18 1 34 19
Neither 54 62 53 61
Don't know 14 9 12 14

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