British Public Opinion, September 1978 (Second Poll)
Opinion poll for the Daily Express
MORI interviewed a representative interlocking quota sample of 1,220 adults aged 18+. Interviews were conducted face-to-face in 61 constituency sampling points across Great Britain on 11 September 1978.
Q1 Are you satisfied or dissatisfied with the way the government is running the country? Q2 Are you satisfied or dissatisfied with the way Mr Callaghan is doing his job as Prime Minister? Q3 Are you satisfied or dissatisfied with the way Mrs Thatcher is doing her job as Leader of the Opposition?
Government | Callaghan | Thatcher | |
---|---|---|---|
% | % | % | |
Satisfied | 36 | 50 | 42 |
Dissatisfied | 51 | 41 | 45 |
Don't know | 12 | 9 | 13 |
Q4 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q4) Q5 Which party are you most inclined to support? Base: All expressing a voting intention (1,076)
Q4/5 Voting intention | |
---|---|
% | |
Conservative | 48 |
Labour | 42 |
Liberal | 8 |
Other | 2 |
Q6 Do you think that the general economic condition of the country will improve, stay the same, or get worse over the next 12 months?
% | |
---|---|
Improve | 28 |
Stay the same | 31 |
Get worse | 32 |
Don't know | 9 |
Net economic optimism (improve minus get worse) | -4 |
Q7 On this card are a list of things, both favourable and unfavourable, that have been said about various politicians. Now i would like you to pick out all those statements that you feel fit Mr Callaghan/Mrs Thatcher. You may pick as many or as few as you like, just tell me the number by those statements that fit Mr Callaghan/Mrs Thatcher.
Callaghan | Thatcher | |
---|---|---|
% | % | |
Understands the problems facing Britain | 42 | 32 |
Will promise anything to win votes | 36 | 31 |
A capable leader | 33 | 25 |
Down to earth | 32 | 20 |
More honest than most politicians | 26 | 18 |
Has got a lot of personality | 23 | 29 |
Sincere | 23 | 24 |
Out of touch with ordinary people | 20 | 27 |
Tends to talk down to people | 17 | 31 |
Sometimes has rather extreme views | 11 | 27 |
Rather inexperienced | 7 | 23 |
Rather narrow minded | 6 | 13 |
Q8 Does the fact that Mrs Thatcher is a woman make you more or less inclined to vote Conservative, or doesn't it make any difference?
All | Men | Women | |
---|---|---|---|
% | % | % | |
More inclined | 5 | 3 | 8 |
Less inclined | 13 | 15 | 11 |
No difference | 80 | 81 | 80 |
Don't know | 1 | 1 | 1 |
Q9 Have you seen any party political broadcasts during the past two weeks? (If yes) Which party were they for? Q10 Have you seen any other form of advertising for any political parties during the past two weeks? (If yes) Which party were they for?
Party political broadcasts | Other advertising | |
---|---|---|
% | % | |
Yes, Conservative | 51 | 16 |
Yes, Labour | 44 | 7 |
Yes, Liberal | 6 | 1 |
Yes, other party | 2 | 1 |
Yes, don't know which party | 2 | 2 |
No, not seen | 36 | 77 |
Don't know | 0 | 2 |
Q11 Do you think the Prime Minister should or should not have called a General Election?
% | |
---|---|
Should | 54 |
Should not | 33 |
Don't know | 12 |
Q12 Do you think that one political party will achieve an overall majority in the next General Election or do you think there is likely to be a stalemate?
% | |
---|---|
Overall majority | 42 |
Stalemate | 44 |
Don't know | 14 |
Q13 Do you think it will be a good or bad thing for the country if no party achieves an overall majority?
% | |
---|---|
Good | 14 |
Bad | 73 |
Don't know | 15 |
Q14 If no one party has an overall majority, do you think that the Liberals should support a Conservative government, a Labour government, or should they support neither major party?
All | Voting intention | |||
---|---|---|---|---|
Con | Lab | Lib | ||
% | % | % | % | |
Conservative | 13 | 28 | 1 | 5 |
Labour | 18 | 1 | 34 | 19 |
Neither | 54 | 62 | 53 | 61 |
Don't know | 14 | 9 | 12 | 14 |
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