Cars
Moving Objects Public Opinion Research
Moving Objects Public Opinion Research
Survey conducted for Stephen Bayley on behalf of Ford, to promote the RCA 'Moving Objects' Exhibition
Technical details
- 2,049 face-to-face interviews with adults aged 15+
- Fieldwork conducted 6 - 9 August 1999
- 156 sampling points throughout Great Britain
- Base all unless specified
- '*' denotes a finding of less than half a per cent but more than zero.
- Where figures do not add up to 100% this is due to computer rounding or multiple answers
I am going to read out some statements about cars and I'd like you to tell me for each to what extent you agree or disagree. Firstly...
Q1 Modern cars all look the same
Q2 In 20 years' time, most people will be using public transport rather than private cars
| Q1 | Q2 | |
| % | % | |
| Strongly Agree | 12 | 3 |
| Tend to Agree | 38 | 18 |
| Neither Agree nor Disagree | 6 | 8 |
| Tend to Disagree | 31 | 42 |
| Strongly Disagree | 12 | 25 |
| Don't know/no opinion | 1 | 4 |
| Agree | 50 | 21 |
| Disagree | 43 | 67 |
Moving Objects Exhibition Visitor Survey 1999
Technical details
- Fieldwork: 31 July - 23 August 1999
- Base: 379 Interviews
- An asterisk (*) denotes a finding of less than half of one per cent but more than zero
Q1 What in your opinion is the most stylish car of the last 30 years?
| All | 16-24 | ||
| % | % | ||
| 1= | Porsche 911 | 8 | 10 |
| 1= | Jaguar E-Type | 8 | 7 |
| 3 | Aston Martin DB7 | 6 | 6 |
| 4 | Audi TT | 5 | 6 |
| 5= | Ferrari 355 | 3 | 5 |
| 5= | Lamborghini Miura | 3 | 4 |
| 5= | VW Beetle | 3 | 3 |
| 5= | Alfa Romeo 156 | 3 | 1 |
| 5= | Ferrari Testarossa | 3 | 1 |
| TVR | 2 | 5 | |
| McLaren F1 | 2 | 2 | |
| Jaguar S Type | 2 | 1 | |
| Mini | 2 | 1 | |
| Citroen DS | 2 | - | |
| BMW Z3 | 1 | 2 | |
| Jaguar XK8 | 1 | 1 | |
| Mercedes SL/SLK | 1 | 1 | |
| MGB | 1 | 1 | |
| VW Golf | 1 | 1 | |
| Audi Quattro | 1 | - | |
| Citroen SM | 1 | - | |
| Fiat Coupe | 1 | - | |
| Ford Ka | 1 | - | |
| Porsche Boxster | 1 | - | |
| Mazda MX-5 | * | 1 | |
| Mercedes S-Class | * | 1 | |
| Ford Focus | * | - | |
| Lotus Elan | * | - | |
| Mercedes A-class | * | - | |
| Peugeot 205 | * | - | |
| Rolls Royce | * | - | |
| Ferrari (various) | 4 | 6 | |
| Jaguar (various) | 2 | 1 | |
| Lotus (various) | 2 | 3 | |
| Alfa Romeo (various) | 2 | 2 | |
| Fiat (various) | 2 | 3 | |
| Can't think of any | 8 | 6 | |
| Other | 15 | 17 | |
| Not stated | 3 | 4 | |
Q2 Just thinking about the concept cars which are in the exhibition, which is your favourite from a DESIGN point of view?
| All | 16-24 | 25-34 | |
| % | % | % | |
| Aston-Martin Project Vantage | 28 | 24 | 27 |
| Seat Bolero | 14 | 17 | 13 |
| Volkswagen Noah | 12 | 7 | 15 |
| Ford GT90 | 11 | 17 | 9 |
| Lincoln Sentinel | 7 | 6 | 10 |
| Audi AL2 | 6 | 3 | 8 |
| Mercury MC4 | 5 | 8 | 6 |
| Ghia Zig | 4 | 4 | 4 |
| Nexus Lite Bike | 3 | 4 | 1 |
| Porsche Panamericana | 3 | 7 | 2 |
| Ford Thunderbird (downstairs) | 2 | 2 | 1 |
| Mazda Taiki | 1 | 1 | 1 |
| None | 2 | 2 | 1 |
| Don't Know | * | - | 1 |
Q3 Which TWO of the following design features would you most like to become standard in cars over the next 10 years? Just read out the letter or letters that apply.
| All | 16-24 | 25-34 | |
| % | % | % | |
| Electric motor instead of a petrol engine | 50 | 50 | 48 |
| Radar detectors that can automatically keep the car a safe distance from those in front | 47 | 41 | 49 |
| 'Hands-free driving' (e.g. on motorway - cars guided by sensors on car/road) | 24 | 26 | 26 |
| Rear facing passenger seats for better crash protection | 18 | 22 | 19 |
| Removable body panels so that the colour of a car can be changed | 14 | 19 | 12 |
| Internet access for passengers | 14 | 17 | 15 |
| Phone as standard | 13 | 18 | 14 |
| The steering wheel replaced by a central control column (aircraft style) | 8 | 7 | 8 |
| None | 3 | 3 | 1 |
| Don't know | 1 | 1 | 1 |
More insights about Travel, Tourism & Transport
