Celebrity Endorsements and Voting
Q. I am going to read out the names of a number of people in public life. For each one I read out, I would like you to tell me if knowing that they intended to vote for a particular party would influence the way you vote or not?
MORI interviewed a representative quota sample of 1,114 adults aged 18+ at 83 enumeration district sample points across Great Britain on 8 April 1997. Interviews were conducted face-to-face in-home. Data was weighted to reflect the profile of the population.
Q. I am going to read out the names of a number of people in public life. For each one I read out, I would like you to tell me if knowing that they intended to vote for a particular party would influence the way you vote or not?
| Would | Would not | Don't know | |
|---|---|---|---|
| % | % | % | |
| Richard Branson | 13 | 86 | 1 |
| Selina Scott | 4 | 95 | 1 |
| Diana, Princess of Wales | 4 | 94 | 2 |
| Dawn French | 3 | 95 | 2 |
| Chris Evans | 2 | 96 | 2 |
| Alan Shearer | 2 | 95 | 3 |
| Liam Gallagher | 1 | 97 | 2 |
| Robbie Fowler | 1 | 95 | 4 |
| Swampy | 1 | 94 | 5 |
