Concept testing with digital twins: Accelerate innovation without risk

The right way to do concept screening with synthetic participants.

Innovation teams are under increasing pressure to move faster, yet making the wrong decisions early in the funnel can be costly. AI is seen as ‘the solution’, and is being rapidly adopted. However, while getting an answer from AI screening is easy, being sure you are getting a meaningful, future-focused answer is more difficult.

That's why Ipsos has developed InnoTest with synthetic participants to help you screen and prioritise concepts at scale, combining the speed of AI with the rigour of human-centred innovation science.

Join us for an exclusive webinar to discover how you can leverage our AI-powered digital twin panels, built to reflect real behaviour, so you can:

• Instantly screen hundreds of ideas
• Accelerate innovation cycles
• Focus human research where it matters most

Register today to save your place

Tue, 20 Oct 2026 14:00 - 14:45 (BST)