Conservative Leadership
If the Conservatives should lose the 1996 general election, which of these people do you think should lead the Conservative Party after the election?
- MORI interviewed a representative quota sample of 1,800 adults aged 18+ at 162 ED-cluster sampling points across Great Britain.
- Interviews were conducted face-to-face, in home, between 20-23 September 1996, as part of MORI's regular Omnibus survey.
- Data were weighted to match the profile of the population.
- The survey was conducted for The Economist and published on 4 October 1996.
Q If the Conservatives should lose the next general election, which of these people do you think should lead the Conservative Party after the election?
| All | M | F | Con | Ex-Con | Lab | Lib Dem | |
|---|---|---|---|---|---|---|---|
| % | % | % | % | % | % | % | |
| Michael Heseltine | 16 | 16 | 16 | 16 | 23 | 17 | 23 |
| John Major | 13 | 12 | 14 | 27 | 10 | 7 | 7 |
| John Redwood | 8 | 10 | 6 | 9 | 14 | 9 | 9 |
| Margaret Thatcher | 8 | 7 | 9 | 13 | 9 | 5 | 6 |
| Kenneth Clarke | 8 | 11 | 5 | 7 | 9 | 10 | 12 |
| Michael Portillo | 5 | 7 | 4 | 7 | 11 | 6 | 5 |
| Chris Patten | 4 | 5 | 3 | 4 | 3 | 4 | 4 |
| Gillian Shephard | 3 | 2 | 3 | 1 | 6 | 3 | 5 |
| Michael Howard | 2 | 3 | 2 | 3 | 3 | 2 | 2 |
| Malcolm Rifkind | 2 | 2 | 1 | 2 | 3 | 2 | 2 |
| Stephen Dorrel | 1 | 2 | * | * | 2 | 1 | 1 |
| Ian Lang | 1 | 2 | 1 | 1 | - | 1 | * |
| Michael Forsyth | * | * | * | - | 1 | 1 | - |
| Other | 1 | 1 | 1 | * | 2 | 1 | 1 |
| None of these | 9 | 9 | 8 | 3 | 5 | 10 | 5 |
| Don't know / care | 23 | 17 | 29 | 10 | 9 | 25 | 21 |
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