Drinkaware Monitor 2014: Young people's and their parents' drinking behaviour and attitudes in the UK
Ipsos surveyed UK 10-17 year-olds and their parents, to provide a picture of their drinking attitudes and behaviours.
Ipsos was commissioned by alcohol education charity Drinkaware to undertake a survey of young people aged 10-17 living in the UK, to provide a picture of their drinking attitudes and behaviours.
The survey examined young people’s:
- Attitudes towards alcohol and drinking;
- Motivations for drinking;
- Drinking patterns and drunkenness;
- Harmful drinking behaviour;
- Awareness of the potential risks and reasons for refraining from drinking, and
- Use of different sources of information about alcohol and drinking.
Parents of 10-17 year-olds, including a majority whose own children participated in the young people’s survey, were surveyed separately about their own drinking habits and attitudes towards alcohol. This provided us with a unique opportunity to explore the links between parental attitudes and behaviours and those of their children.
The findings are available to view on Drinkaware’s website.
Technical details
Ipsos conducted a quota survey among a representative sample of 754 young people aged 10-17 living in the UK. The fieldwork was conducted through an online panel and took place between 17th November and 10th December 2014. The research also surveyed 2,294 adults aged 18-75 and 813 parents of young people aged 10-17. Of the parents who took part, 527 were parents of children who participated in the young people’s survey.
The data for all groups were weighted by age, gender, region and social grade to reflect the known UK population profiles.
The findings from the adults’ survey are reported on separately and can be found on Drinkaware’s website.More insights about Public Sector
