The Coalition also faces a tough task selling the Big Society to public sector workers. In our
recent examination of attitudes to the Big Society for Reuters we found public sector workers are slightly less likely to view the Big Society as beneficial and slightly more likely to be sceptical about the motives behind the agenda. In particular, two fifths (41%) of public sector workers say they strongly agree that "Big Society is just an excuse for the government to save money by cutting back on public services", compared to one quarter (26%) of private sector workers. Such scepticism could be problematic: the Coalition will need public sector workers to help make the Big Society happen and ideally as advocates. But these figures suggest there is some way to go yet.
Public sector disquiet presents both opportunities and dangers for the Coalition and for Labour. Partly this reflects how much ground Labour has lost among this group since 1997, and how much has been gained by the Conservatives and Lib Dems.
When Labour decisively won the 1997 and 2001 elections, around half of public sector workers voted Labour (52% in 1997 and 46% in 2001). Indeed, as the chart shows, before 2010 around half of public sector workers were saying they always or mostly voted Labour.

Come the 2010 election and public sector voting for Labour had shrunk to 34% - only slightly higher than among the public as a whole (30%). Almost three-fifths (57%) of public sector workers voted for the Conservatives or Lib Dems: 1.9m votes and 6% of the total votes cast in Britain. David Cameron and Nick Clegg will need to keep much of this support if they want to be confident of a second term in government. As the real impact of cuts starts to be felt this isn't going to be easy.
But while there may be scope for Labour to make headway from an unusually poor showing in the 2010 election, it's not necessarily all bad news for the Coalition. While it's true that public sector workers are more likely than the general public to think of themselves as Labour, the difference is perhaps smaller than might be expected. Indeed, as the next chart shows, more public sector workers currently think of themselves as Lib Dem or Conservative than think of themselves as Labour (by 44% to 35%).

Our
July Political Monitor might raise Labour hopes that they can recapture some past support: almost half of public sector workers who are absolutely certain to vote (47%) now say they would vote Labour, with 27% saying Conservative and 18% Lib Dem. But there is a danger for Labour here too: a new leader might make things worse rather than better. Views towards the right approach to dealing with the deficit may diverge even further than they currently do; if Labour associates itself too strongly with just the public sector, might it lose support among private sector workers and the broad church it built up to keep it in power for 13 years? The debate over core vote or centre ground is being fought out during the current Labour leadership election; whoever wins will need to find an answer.
Finally, if the Coalition does shift the balance between public, private and voluntary sectors, this is going to mean an electorate with significantly fewer public sector workers. The likely political impact isn't clear. To an extent it depends on the state of the rest of the economy: it's perhaps difficult to imagine unemployed former public sector workers voting for the Coalition. But if some service provision is picked up by the private and voluntary sectors and if the recovery in the private sector continues it could be a quite different story. Are people more likely to become Conservatives if they move from working in the public sector to the private or voluntary sectors? In part, the Coalition's future may rest on the answer to this.