Engaging Customers: Creating a virtuous circle
This report reflects what Ipsos Loyalty has heard during one-to-one conversations with the Ipsos Loyalty Council - around 30 senior leaders in customer management across a range of sectors.
Are businesses in tune with customers’ emotional needs and motivations? How are they achieving consistency in a multi-channel world? Where do they stand on the privacy versus personalisation debate? And what about the employee perspective?
This report reflects what Ipsos Loyalty has heard during one-to-one conversations with the Ipsos Loyalty Council – c30 senior leaders in customer management across a range of sectors. It explores the key tools they have at their disposal, and how they are using these levers to affect a virtuous circle of trust, communication and customer engagement.
More insights about Consumer Goods
