The Changing European Consumer: From Uncertainty to Opportunity
Brands and retailers face new challenges when addressing the needs of shoppers & consumers in this uneasy decade
This compilation of Ipsos data demonstrates how consumer sentiment across European markets is at a historic low. Not since the beginning of the COVID-19 pandemic have we seen such a decline in sentiment.
In an already turbulent decade, we have witnessed consumer uneasiness across a number of regional studies.
Three key drivers are some of the contributing factors to this sentiment:
- Political instability is the order of the day in some markets and news and imagery of unrest is weighing on consumer minds
- Climate change is not niche nor feeling far away, it’s here and consumers are concerned
- Technology and the adoption of AI is creating opportunities and worry among consumers
Brands and retailers need to clearly demonstrate value, trust and ease to retain and win consumers in this current context.
