Understanding stakeholders’ expectations is central to creating and maintaining a responsible business.
Corporate Responsibility (CR) involves trying to reconcile and respond to these expectations on issues such as environmental management, sustainable development, social and ethical policy and community involvement.
Previous research has documented the value of organisational CR initiatives on external perception and public image.
Over and above this, companies must understand the impact it has on a most valuable asset - their employees (both existing and potential).
Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.