Explaining Labour's Landslip

The 2005 General Election

Published in Hardback on 26 September 2005 at £20

The fullest available account of one of the most perplexing elections in recent history

Explaining Labour's Landslip is the true story of what happened (and, importantly, what didn't happen) in the 2005 British General Election, told by three men who really know about it. MORI polling experts Bob Worcester and Roger Mortimore, together with political marketing analyst Paul Baines, have combined to provide a serious (if written with a light touch) examination of the myths and realities of the May 2005 election.

Turnout was one key to Labour's victory. Others were the campaign to woo the support of younger women, and the grey vote, and to focus on the gut issues of the majority of voters, letting the Tories once again concentrate on consolidating their core vote.

Worcester, Mortimore and Baines give a full interpretative analysis using charts, figures and events, to provide an in-depth understanding of how the electoral landscape shifted under Blair's feet even as he coasted to victory, one hundred seats short of his 2001 landslide.

This is the most comprehensive guide yet available, to one of the most curiously understated elections of recent times.

Professor Sir Robert Worcester is founder of Britain's leading opinion research organisation MORI. Roger Mortimore is a senior political analyst for MORI. Together they are authors of Explaining Labour's Landslide and Explaining Labour's Second Landslide (Politico's). Paul Baines is a political marketing analyst based at Middlesex University.

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Reviews of Explaining Labour's Landslip

Chronicle Of A Vote Foretold by , Labour MP for Great Grimsby and associate editor of The House Magazine (pdf, 196K)

Poll Position by Chris Moncrieff, in Cobbett's Corner, The House Magazine (pdf, 138K)