Financial Times Election Research - Poll 2

Reasons for supporting a party, interest in politics and election news, and how well informed the public feel about the parties' policies

Topline Results

  • MORI interviewed a representative quota sample of 1,973 adults aged 18+ at 189 sampling points across Great Britain. Fieldwork was conducted face-to-face on 7-11 April 2005
  • Results are based on the full sample, unless otherwise stated
  • Data are weighted to the national population profile
  • An (*) indicates a finding of less than 0.5%, but greater than zero
  • Where percentages do not add up to exactly 100% this may be due to computer rounding, the exclusion of "don't knows" or to multiple answers

Voting — Ask all giving a voting intention

Q1 I want you to think about what it is that most attracted you to [INSERT PARTY NAME] party. Some people are attracted mainly by the policies of the party, some by the leaders of the party and some because they identify with the party as a whole. If you had a total of ten points to allocate according to how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole? Please bear in mind that the total of all your points should add up to ten. Base: all naming a party (1,549)

  Marks out of 10
Leaders 3.0
Policies 4.7
Parties 2.1

Q2-4 How interested would you say you are in the following?

  Very interested Fairly interested Not very interested Not at all interested Don't know
  % % % % %
Politics 16 45 28 11 *
News and information about issues facing the country 38 49 8 4 1
News and information about the forthcoming election 19 44 25 11 1

Q5-9 How important, if at all, would you say the things I am going to read out will be in helping you decide how to vote in the general election?

  Very important Fairly important Not very important Not at all important Don't know
  % % % % %
The parties' policies on national issues 54 32 5 5 3
The parties' policies on issues that affect your local area 45 38 10 5 2
The values that each party stands for 45 37 9 6 3
The parties' leaders 23 43 23 9 2
The quality of your local candidates 29 40 18 8 5

Q10-18 I am going to read out a number of current issues, and for each one, I would like you to tell me how well informed you feel about the major parties' policies on each. Firstly, how well informed do you feel about the major parties policies on…?

  Very well informed Fairly well informed Not very well informed Not at all informed Don't know
  % % % % %
Healthcare 9 53 26 7 4
Asylum and immigration 6 33 41 15 4
Education 8 51 29 7 4
Crime, law and order 8 48 31 9 4
Pensions 6 33 44 12 8
Iraq and foreign affairs 11 37 35 13 5
Taxation 8 41 36 10 5
The management of the economy 7 44 34 10 5
The European Union 6 32 43 14 6

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