General Dental Council Patient and Public research 2018-19
Findings from the latest Ipsos annual research with patients and the public for the General Dental Council.
This report details the findings of research with patients and the public for the General Dental Council. The research was designed to capture patient and public awareness and perceptions of the GDC and provide insight into key policy areas, such as public confidence, professionalism and cosmetic dentistry.
The research comprised a quantitative survey, in-depth telephone interviews and a deliberative workshop. The 2018-19 survey follows previous surveys in 2016, 2015, 2014, 2013, 2012 and 2011 using the same methodology – a representative, face-to-face survey with between c.1000 and c.1600 people in the UK and included key tracking questions. The qualitative provided further insights into underlying attitudes highlighted by the survey, as well as exploration of some of key policy areas.
The report and appendices can be downloaded from the General Dental Council website.
Technical Note:
The annual survey questions were placed on the Ipsos Capibus survey, a weekly face-to-face omnibus survey of a representative sample of people aged 15 and over in Great Britain. Fieldwork took place between 30 November and 12 December 2018. To ensure UK-wide coverage for the survey and to provide robust results within each nation, an additional standalone survey of people in Northern Ireland was carried out, as well as booster interviews in Wales to ensure at least 100 interviews in each nation. A total of 1,589 people were interviewed. Quotas were set on age, gender and working status within region and data weighted to ensure a nationally representative sample of adults aged 15 and over in Great Britain and Northern Ireland.
The qualitative research took place between 18 February and 22 March 2019. Ten in-depth interviews were also carried out with people who participated in the quantitative survey, each lasting approximately 30 minutes. The deliberative workshop was carried out with a mixture of people recruited from the survey and from the general public.
For both elements, quotas were set to ensure the research was broadly reflective of the general population in terms of age, gender and social grade. Additional quotas were set to reflect a range of attitudinal factors expressed or experiences described in answers given to certain questions in the survey (or during recruitment for the deliberative workshop).
