General Insurance Monitor - MORI Financial Services
The proportion of people arranging their car insurance directly by telephone to an insurance company is now 46% according to the June MORI Financial Services general insurance monitor. This is up from 42% in June 1996 and 34% in April 1995. The growth in market share has come mainly from brokers and high street insurance company offices.
The proportion of people arranging their car insurance directly by telephone to an insurance company is now 46% according to the June MORI Financial Services general insurance monitor. This is up from 42% in June 1996 and 34% in April 1995. The growth in market share has come mainly from brokers and high street insurance company offices.
When asked what they would do next time their premium came up for renewal only 41% said they were very likely to arrange their car insurance direct to an insurance company by telephone indicating that the share may have peaked.
Direct Sales by Telephone - Car Insurance
| April '95 |  34% |
| June '96 | 42% |
| June '97 | 46% |
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