Generational Shifts in Voting 2015
Ipsos has analysed over half a million interviews to identify generational shifts in voting and engagement with politics between 1996-2014.
Ipsos has analysed over half a million interviews to identify generational shifts in voting and engagement with politics between 1996-2014. This tracks four cohorts: the Pre-War generation, Baby Boomers, Generation X and Generation Y. The analysis shows the increasing challenge facing the two main parties in engaging Gen Y.
To see more of our generational research, visit www.ipsos-mori-generations.com
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