The Great Value Reset​

Value is under pressure like never before. As consumers rethink their spending, they're also reassessing what matters most, scrutinising the brands they buy, the choices they make, and whether those choices truly reflect who they are. ​

For brands, standing still is not an option. As expectations shift, they must rethink how they define, build and defend value or risk becoming irrelevant. Doing so requires a clearer understanding of how their value is perceived, how much commitment it inspires, and where it is most vulnerable when challenged.​

At Ipsos, we're exploring the idea that two forces play a critical role in determining whether brands thrive or struggle in this new reality: Clarity and Commitment.​

To help develop and test this thinking, we've created the Ipsos Value Barometer, a practical framework that brings these dimensions together. By assessing how clearly a brand's value is understood and the strength of commitment it earns, the Value Barometer offers a way to identify sources of resilience, opportunity and areas of potential risk in a world where value is constantly being reassessed.​