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Cost of Living

Cost of Living Survey

Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.

24.04.26

Politics Survey

Public opinion hardens against Iran war as economic concerns persist

New polling data from Ipsos in the UK, conducted 3-7 April 2026 (ahead of the temporary ceasefire), reveals the latest picture in British public opinion towards the conflict between the US, Israel, and Iran and its consequences.

09.04.26

Economy Survey

Public concern about defence and foreign affairs doubles in wake of Iran conflict, with economic pessimism also increasing to near-record high

The March 2026 Ipsos Issues Index reveals a sharp increase in public concern about defence and foreign affairs.

18.03.26

Issues Index Survey

Half see immigration as an important issue facing Britain

Fifty per cent name immigration as an important issue for Britain. The economy and NHS remain the second- and third-biggest issues, mentioned by 35% and 25% respectively.

24.11.25

Politics Survey

Economic pessimism continues as 76% of Britons describe economy as 'poor' amid ongoing cost-of-living concerns

Three quarters (77%) of Britons are concerned about the personal impacts of the cost of living, with a majority expecting increased costs, particularly in food (82%) and utilities (79%) over the next six months.

31.10.25

Society Survey

Understanding the impact of cost of living rises on older people

Data collected for Small Acts of Kindness continues to show the impact winter, cost of living rises and changes to the Winter Fuel Payment has on the older people surveyed

29.05.25

Cost of Living Survey

The cost of living continues to be the most important issue facing London

New research from Ipsos, conducted on behalf of London Councils tracks Londoners’ perceptions of key issues facing London as well as attitudes towards a number of key policy areas, including housing, crime, employment and devolution.

03.02.25

Economy Survey

Three quarters of Britons describe economy as poor, 7 in 10 expect inflation to rise over the next year

Three quarters (75%) of Britons describe the current state of the British economy as "poor", seven in ten expect rate of inflation to rise over the next year. Half (48%) say Keir Starmer’s government is doing a bad job on the cost of living, but Labour retains a slight lead over the Conservatives as most trusted on the economy overall.

02.12.24