How Do You Get the Board on Board?

In this handy `how to', the Ipsos Loyalty Council - a forum of senior customer experience / management professionals from across multiple sectors - offer their perspective.
64% of Ipsos’s Captains of Industry believe that their organisation could do more to understand the loyalty of different customer groups – but just how do you get your customers’ voices heard in the boardroom? In this handy ‘how to’, the Ipsos Loyalty Council – a forum of senior customer experience / management professionals from across multiple sectors – offer their perspective.

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