Identifying the priorities of tenants of social landlords

In collaboration with Heriot-Watt University, Ipsos conducted research with tenants of social landlords to inform the work of the Scottish Government in leading a national conversation about proposals outlined in Part 2 of the consolation paper on the draft Housing (Scotland) Bill.

In collaboration with Heriot-Watt University, Ipsos conducted research with tenants of social landlords to inform the work of the Scottish Government in leading a national conversation about proposals outlined in Part 2 of the consolation paper on the draft Housing (Scotland) Bill. In particular, the research aimed to explore: the outcomes that should be included in the Scottish Social Housing Charter - with specific emphasis on establishing the service priorities of social tenants - against which the Scottish Housing Regulator (SHR) would measure future landlord performance; and views on the jurisdiction of, and powers required by, the modernised SHR. The research covered a range of topics, including: service priorities; service satisfaction; perceptions of value for money; tenant participation; and awareness and perceptions of regulation and inspection.

The study used both quantitative and qualitative methods to explore both popular and more informed opinions about the operation of social landlords and the regulatory system by capturing the views of both mainstream tenants and representatives of Registered Tenants Organisations (RTOs).

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Technical note

The research included five elements:

  1. a literature review, carried out by Hal Pawson, of the current evidence base on tenants' satisfaction with services delivered by social landlords;
  2. a telephone survey of 500 social housing tenants conducted between 26th January to 15th February 2009. To ensure that the achieved sample was in line with the profile of tenants of social landlords in Scotland, the data was weighted by dwelling type, landlord type, urban/rural indicator and whether or not the respondent was in receipt of Housing Benefit, using 2007 Scottish Household Survey data;
  3. a postal survey of 193 Registered Tenants Organisations (RTOs);
  4. five focus groups among tenants across Scotland; and
  5. one focus group among elected tenant members from each of the Regional Networks in Scotland.

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