Data Analytics

Why understanding the business objective and your data is key

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Exploring the journey of social media data, from tech platforms to research solutions.

Ipsos MMA is pleassed to announce 3 key appointments to further serve client and data relationships in EMEA and APAC.

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.

Video isn't just a great tool for qualitative learning, it can provide a rich source of quantitative data, too. It can get us closer to real, detailed, consumer-led insights. If we can learn better and deeper from video, shouldn’t we have it at the centre of more of our consumer research?

Karl Ashworth joins the UK’s leading team of survey methodologists, as Head of Data Analytics at Ipsos Social Research Institute.

A few weeks ago I was on a very muddy walk, up near the front of the group, and chatting with the leader. We were on a narrow path alongside a high electric fence. There were quite severe hazard signs and the path itself was slippery and tilting down towards that fence.

Our latest thought piece, Index Design: The Pursuit of (Consumer) Happiness, investigates how index design can allow you to better understand the KPIs that matter to your business.