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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Consumers Publication

    Is technology just a `boy thing'?

    This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
  • Consumers Publication

    Increasing accuracy in National Media Consumption surveys

    As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
  • The Logic Group Loyalty Report 2010

    In 2009, the Logic Group commissioned Ipsos to conduct a research study into the "State of Loyalty" in Britain today. This has now been updated one year on and looking to the future asking how can and should we be building loyalty amongst customers?
  • Investors Survey

    Ipsos: X-Factor Buzz Chart

    It's getting very close this week on the Ipsos X Factor Buzz Chart with six contestants staring elimination in the face.
  • Investors Survey

    World Questions Global Survey

    An international survey by Ipsos commissioned by King's College London on World Questions indicates that before nations can tackle several global challenges they first must understand and bridge the gap between their divergent opinions.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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