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• Consumers Publication

  The wrong celeb may kill your brand before it's lived...

  This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.

  19.04.09
• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty

  This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.

  19.04.09
• Public opinion Publication

  The Ipsos Global @dvisor

  Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.

  01.04.09
• Consumers Publication

  Thoughtpiece - The Technological Evolution

  A look at how new technologies are influencing each other, the consumer, and research techniques.

  01.04.09
• Public opinion Publication

  Young People Omnibus 2009 Wave 15

  Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).

  01.04.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Nostalgic for nostalgia

  Nostalgia comes back successfully in 2009 advertising campaigns

  10.03.09
• Consumers Publication

  Thoughtpiece - What Price A Song?

  Understanding the behaviours and attitudes of people who download music illegally.

  01.03.09
• Consumers Publication

  Thought Piece - The On Demand Market

  The multichannel TV homes universe has grown from 29% at the end of 2000 (Ipsos MediaCT's Technology Tracker), to over 88% of homes (Ofcom Q3 2008).

  12.02.09
• Public opinion Publication

  Top Tips For Your Website

  Did you know that Internet users take less than a minute to decide whether they trust your website and its content?
  And the look of your homepage will help them determine whether they view your organisation as professional, friendly or unorganised.

  01.02.09
• Market Research Publication

  In Perspective 2008/09

  What does the future hold? This Ipsos report looks back at Britain in 2008 and ahead to Britain in 2009.

  01.02.09
• Consumers Publication

  Thoughtpiece - Early Adopters

  An explanation of why early adopters of new technologies are a valuable target group for advertisers and therefore a niche group for market researchers to target.

  01.01.09