Insights Hub

Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

Show more
Modern Masculinities

Modern Masculinities

Show more
Marketing Anchors

Marketing Anchors

Show more

All content

  • Survey

    One million give up work to care

    One in six carers give up or cut back work to care and face a significant drop in income which can continue for several years, according to Ipsos research for Carers Rights Day.
  • Science Survey

    Public Attitudes to Nuclear Energy 2009

    Our annual survey of the British general public on behalf of the Nuclear Industry Association has shows support for replacement nuclear newbuild is substantially unchanged at 43% and opposition is stable at 19%.
  • Politics Survey

    Talk of independence is doing SNP few favours

    The SNP maintains a strong position in terms of support for both Holyrood and Westminster elections in spite of, rather than because of, its policy on independence for Scotland according to Ipsos's latest political poll in Scotland.
  • Investors Survey

    Concern about defence and race/immigration increases, although the economy remains the key issue

    Ipsos's November Issues Index shows that the economy remains the most important issue facing the country today. However, there is a continuing decline in the numbers citing this issue as important and other issues are returning to prominence.
  • Investors Survey

    Many voters still not prepared for the tough choices facing public spending

    The latest Ipsos public spending index shows that the public is split on the need to cut spending on frontline services, but messages on the tough choices ahead are slowly beginning to filter through.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

    Subscribe
Quick access by topics
  • Economy Survey

    Public Spending Index - November 2009

    The latest Public Spending Index from Ipsos's Social Research Institute shows that the public is split on whether there is a real need to cut spending on public services to pay off the national debt (43% agree, 44% disagree), but since the summer there has been an increase in those prepared to concede that public spending cuts are necessary.
  • Politics Survey

    Issues Index November 2009

    Concern about defence and race/immigration increases, although the economy remains the key issue for now
  • Politics Survey

    Worcester's Weblog: Why the Tories are worried and the Lib Dems are hopeful

    Anxiety is spreading among Tory MPs, morale is rising in Labour ranks and the hope is dawning among Lib Dems that a hung parliament just might leave them holding the balance of power.
  • Survey

    Attitudes towards unemployment

    This survey on behalf of St. Mungo's investigates the public's attitudes towards unemployment, and what they think should be done to help the long-term unemployed back into work.
  • Politics Survey

    Ipsos November 2009 Political Monitor

    Ipsos's November Political Monitor (carried out by telephone between 13-15 November among 1,006 British adults aged 18 and over) shows, among those certain to vote, an increase in support for Labour and a fall in support for the Conservative Party.
  • Economy Survey

    Recession is the catalyst for a decade of business change - CBI

    New research for the Confederation of British Industry (CBI), released at their annual conference on 23rd November, and conducted by Ipsos, shows how companies are learning from their traumatic experiences through the recession.