Ipsos has been working alongside Lloyds Banking Group to research the Essential Digital Skills of the UK adult population for the past four years. In 2022, the EDS framework was revised through an Advisory Panel that collated thoughts across industry on how the demands for digital capability may have evolved. For the first time, the insights on Essential Digital Skills for work have been published as a standalone report in partnership with FutureDotNow.
Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
Arqiva partnered with Ipsos, to better understand the impact of broadcast television and radio. Data shows 90% want to see continued support for Freeview and broadcast radio.
For the third year, Lloyds Bank commissioned Ipsos to research the ‘Essential Digital Skills’ of the UK adult population and has launched the results from the first wave of research since the start of the COVID-19 pandemic. This research is conducted on behalf of the Department for Education and follows the launch of the Consumer Digital Index earlier in the year, which measures the digital and financial lives of the UK population.
Dutch media industry selects Ipsos and Kantar to build the world’s first integrated audience measurement solution to deliver TV, digital, published media and radio currencies in a single dataset.
In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.
As brands and media owners find they have an increasing number of data sources available, this thought piece explores the benefits of our data integration methodology.
