Ipsos on... the General Election
The race has begun. With the General Election now set for 6th May, Ben Page tells us why marginal seats are so important this time round.
Ipsos on... the General Election
Ipsos has been conducting political polling at every general election since 1979.
In this latest political podcast, Ben Page draws on this experience to explain how the vote has traditionally been split between the two major parties, and how political marketing has concentrated the minds of parties on winning marginal seats.
By focusing on key groups, such as marginal seats, undecided voters and young people, the three main parties are trying to out smart one another for the keys to Downing Street.
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