Ipsos MediaCT awarded TouchPoints 3 contract

The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the third wave of the successful TouchPoints initiative. The survey, a key tool for the media buying and selling community, will begin fieldwork later in the year.IPA TouchPoints is a unique, consumer-focused, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media.Ipsos MediaCT will build on the innovative approach developed by the IPA using a combination of a first rate sample and PDA data collection to ensure high quality results offering real benefits to the industry.The survey will be built on strong foundations with Ipsos MediaCT already providing highly regarded research data for RAJAR, BARB, POSTAR and the National Readership Survey. Ipsos MediaCT Managing Director Liz Landy said:"I am delighted that The IPA has chosen Ipsos MediaCT as partners for TouchPoints 3. This is such an important survey for the media buying and selling community and our experience in carrying the major industry audience surveys will ensure that this survey goes from strength to strength."Lynne Robinson, Research Director for IPS, said:`We are very much looking forward to working with Ipsos MediaCT to further develop the third IPA TouchPoints Initiative in providing a truly consumer centric view of people's daily lives and how their media usage is evolving in the digital age'Find out more about Ipsos MediaCT's industry contracts