Ipsos on.... Politics
As the general election approaches, the key issue of trust is one of the major challenges facing all the parties. In the first of a series podcasts from Ipsos, Ben Page discusses the 60 year history of the battle between politicians and trust.
Ipsos on... Politics
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The election is far from decided, if recent polls are to be believed. As the battle begins, the main parties must convince voters that the country is safe in their hands . Trust in politicians is at a nadir following the expenses scandal ; the public now say that they trust politicians less than journalists. In the first of a series of podcasts, Ipsos CEO Ben Page puts this in perspective to remind us that we've always been wary of politicians, even through tough times like World War 2.
