Ipsos Research Highlights - August 2016
As we head off on our holidays, post-Brexit shock has dissipated somewhat, and consumer confidence is now back at early 2016 levels, following an interest rate cut by the Bank of England. Theresa May, the new PM, currently has 54% of voters satisfied with her, compared to only 28% happy with Jeremy Corbyn, leader of the Labour party. Some 45% say they support the Conservatives, 11 points ahead of Labour.
In the USA, Hilary Clinton is now leading Donald Trump by 12 points, after a series of gaffes. He has just announced that he is “Mr Brexit” – implying he will surprise everyone in the November US election. It looks unlikely right now, but as we all know, unlikely things still happen!
One of the challenges of Brexit for the UK government is reducing immigration while maintaining single market access. Our latest global study now finds no country where a majority regard it as positive, although Britain is in fact more positive about it than many nations , on many aspects – a position markedly more nuanced than many other countries including France.
Our latest Tech Tracker shows Facebook’s continuing dominance of social media, and our love of it. Some 19% of people say they use social media to feed back on brands – something we examine this month.
We have added in briefings on Africa and Russia in this issue, highlighting their similarities and diversity: 70% of Russians are now online. But whereas the UK and USA’s young people are more pessimistic about the future than previous generations have been, in Africa 81% expect a better future. Elsewhere we look at housing, the realities of hunger in Britain, what drives people to ad-blockers, trends in customer service and more. Finally I hope you’ve had – or will have - a great break. We’ll be back in September with more!
For more please get in touch!
Ben Page Chief Executive Ipsos
