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Trust On The Line: How healthcare in the UK is being reshaped
Trust is changing shape. Institutional trust remains under pressure.
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Almost a third of Gen Z men globally agree a wife should obey her husband
Our 2026 International Women's Day study, conducted in 29 countries via the Ipsos Global Advisor platform, finds that young men today are more likely than those in older generations to hold traditional views about gender roles.
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Two thirds of Britons believe the total number of people coming into the UK is too high
Concerns particularly high over asylum numbers, with poor border control and welfare benefits seen as the main drivers of excessive immigration.
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UK’s sense of urgency on net zero and support for climate policies falls sharply, study finds
A New study carried out by the Policy Institute at King’s College London, Ipsos and the Centre for Climate Change and Social Transformations which updates several long-term trends in public opinion, as issues related to climate change have increasingly being drawn into “culture war” debates in the UK.
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Generative AI and Audiences: Revisiting UK public attitudes to AI in media
Ipsos research for the BBC shows GenAI has moved from experimentation to everyday use
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The Business and Democracy Commission
Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.
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Caitlin Moran and Julia Gillard: An International Women's Day conversation
Registration for this event will open in the coming weeks.
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Britons Predict 2026: less than half think Starmer will still be PM at the end of next year as expectations for the economy remain gloomy
27% feel optimistic about 2026 being a better year than the one just gone, while 31% believe it will be worse than 2025.