The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

The author(s)

  • Ben Page CEO, Ipsos
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The Perils of Prediction

Perils of Prediction | Ipsos Podcast | Ben Page | Market research | SocietyIt is extremely difficult to make accurate predictions, but that has never stopped us from trying.

Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us.

But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities.

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The author(s)

  • Ben Page CEO, Ipsos

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