Gaming

The video game industry is not just a niche market; it is a global entertainment powerhouse that continues to outpace other sectors.

Policy recommendations shaping the European video game industry. Download our 2023 Key Facts Report and Manifesto now.

GambleAware has published a report on research conducted by Ipsos , titled "Minority Communities & Gambling Harms Quantitative Report: Lived Experience, Racism, Discrimination".

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Ipsos has undertaken research on behalf of the Interactive Software Federation of Europe (ISFE) to explore how children aged up to 15 years old are using communication features when playing videogames and how parents are controlling and monitoring this online interaction to help safeguard their children.

In 2020, women played an influential part in the success of the video game industry. We explore how women contributed as video game players, purchasers and creators, and how the video game industry itself can better represent them.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite's cyclical relationship with content.

Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.