Round one to Nick Clegg... Ipsos recruited 36 undecided voters for the BBC News at Ten, each watching one of the three leaders, to give their reactions as they watched the debate unfold live.
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.