Local Authority Chief Executives and Finance Directors Survey 2010

The aim of the survey was to help key organisations understand their reputation and the effectiveness of their relationships among Scottish local authorities. The specific objectives of the survey were to:

• identify anticipated areas for collaboration with public bodies and the private sector
• establish organisations best placed to collaborate with Scottish local authorities
• understand how judgments are made by senior decision makers about key organisations
• measure the reputation of partner and competing organisations
• determine satisfaction with the current relationships with key organisations
• understand how to improve the perception of key organisations
• help organisations to improve services to better meet the needs of local authorities
•  identify how key organisations could better communicate and engage with local authorities

Taking a multi-client approach, the cost of the survey was shared by participating clients, whose involvement and results are confidential. This approach provided independent, yet cost-effective, access to a difficult to reach audience. Technical details Fieldwork was conducted from 31 May – 27 July 2010. We interviewed 19 Chief Executives and 19 Finance Directors or equivalent. The majority of interviews were conducted face-to-face. The remainder were conducted by telephone.